Utility Ios: Optimizing for High ROI

Learn how our partner managed to scale a generic utility offer to over $5,000 in daily profit using TrafficBets' advanced optimization tools.

The Challenge

The advertiser needed high-volume traffic for a new offer in a competitive GEO. Traditional social channels were banning accounts due to the aggressive nature of the landing page. They turned to TrafficBets for a stable, scalable traffic source that allows aggressive angles.

The Strategy

We started with a Ron (Run-of-Network) campaign on Popunder traffic to gather data. We set a low bid to test a wide range of sources cheaply. After 48 hours, we analyzed the data:

• Device Targeting: Android users had a 30% higher conversion rate. We adjusted bids +20% for Android.
• Time of Day: Conversions peaked between 6 PM and 11 PM local time. We used dayparting to focus budget there.
• Creatives: The "Urgency" angle (timer on landing page) outperformed the "generic" angle by 2x.

The Results

By week 3, the campaign was fully optimized using our CPA Goal (Smart Bidding) feature. The system automatically blacklisted non-performing zones, allowing the affiliate to scale without manually checking stats every hour.