Optimizing your campaign is key to profitability. Here are the steps our experts recommend.
1. The Test Phase
Run a RON (Run of Network) campaign for 24-48 hours with a low bid. This gathers data on which zones (websites) are performing.
2. Blacklisting
Identify zones with high spend but zero conversions. Add these to your blacklist immediately.
3. Whitelisting
Take the top 10% performing zones and create a separate "Whitelist" campaign with a higher bid to secure 100% of that traffic.