Keyword targeting allows you to serve ads only on pages containing specific terms. This strategy is highly effective for filtering traffic for niche offers.
How to Setup
In the campaign creation page, under "Targeting", scroll to "Keywords". You can upload a .CSV file or enter them manually.
Strategies
- Broad Match: Use general terms (e.g., "crypto") for volume.
- Exact Match: Use specific product names for higher conversion rates.
- Negative Keywords: Exclude terms like "free", "login", or "support" to avoid wasted clicks.